Is A Blog Needed For Car Sponsorship Deals?

By Chris R


You're a hobbyist who enjoys racing your car on the weekend - competing in local events for bragging rights and the excitement you get from racing around a track at high speeds. But you're not independently wealthy, and racing can be expensive. You'd really like to get some new suspension parts (or a new exhaust, or some other go-fast parts) for your car and would like to work a deal with a company who sells those parts via a sponsorship deal. Do you really need to have a blog to get sponsored? Your chances of getting sponsors will be drastically improved if you did have a blog. If you have a little bit of time to devote to documenting your events, and you are comfortable around a computer (and the internet), a blog is a no-brainer. It's cheap and doesn't require any special skills to set up and maintain. Anyone can do it with just a little guidance.

What should your blog consist of? You're essentially building a portfolio site for your racing efforts to share with the world - an audience that you're going to accumulate over time. Prospective sponsors will browse your blog to get a feeling for whether they see value in sponsoring your car. When they view your site they should find articles in the form of blog entries, pics from the build and/or events you have been competing in, an "about us" page which talks about your racing plans and accomplishments, a "contact us" page, and lastly, a page displaying your current sponsor logos with links pointing to their websites.

The fastest and least complicated approach to build a professional looking blog is to choose a hosting provider which features Wordpress hosting and domain name registration together. Wordpress is considered the most common blogging platform in the world. You shouldn't be spending more than $8-10 per month for a blog site. A number of hosts make it very easy to set up a Wordpress blog - some in less than 5 minutes. And that means you can have a basic website up with photos and some event reports in no time .

And before you make the mistake of asking your nephew (or friend, co-worker, etc) who claims to have experience in web design to build a site for you, take a minute to learn how simple the process is. The beautiful thing about Wordpress that you may easily get a site created and change up the appearance of your blog with a few mouse clicks. No web design/development or programming knowledge is needed. All you have to do is read through the Wordpress Codex to become familiar with the administration of your Wordpress blog site. If you're a reader, pick up an instructional book on Amazon or your local book store - just make sure the book is current and the material is relevant to recent versions of the Wordpress script.

Yes, sponsors will certainly expect you to have some sort of website, preferably a blog which will be kept up to date with all of your event participation. Now that you know how painless and inexpensive it is to create a blog there isn't anything preventing you from starting your own and building up an online racing profile which sponsors will look over to identify if you are worthy of sponsorship.




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