Can An Online Marketing Firm Speak Of The WWE Network?

By Rob Sutter


Following the launch of the WWE Network on February 24th a couple of months ago, there were expectations that came with it as well. You may be curious as to how many people have signed up since that time and how that can impact the money that World Wrestling Entertainment invested in the first place. If you would like further detail on the matter, I am of the opinion that an online marketing firm can offer further analysis. Where exactly does the WWE Network stand, you may wonder?

Los Angeles published a story regarding the WWE Network that stated it had reached around 667,287 subscribers or so. WWE made it a point to say that, in order for the company to break even with the WWE Network, it would have to reach a total of one million subscribers by the end of the year. A challenging goal, to say the least, but there are other factors that an online marketing firm can cover as well. For instance, the WWE Network has not yet been launched internationally, as firms the likes of fishbat can tell you.

Another point that an online marketing firm might bring up is that it is heavily promoted on WWE's weekly shows. It's not of the question to tune into an episode of RAW on Monday night and be met with, at least, one commercial touting the many features of the WWE Network. This is a smart move because it will allow WWE to target its most important audience: the wrestling fans. In fact, one can make the argument that the newer wrestling fans are most vital.

Nostalgia is, in my view, an aspect that should not be overlooked by any means. The WWE Network has recognized this, which is why the streaming service in question allows the many subscribers access to an entire back catalog of older shows from WWE in addition to wrestling companies that are no longer active. Fans of wrestling promotions from the past will be able to benefit quite a bit from the WWE Network. What this shows is that the service is one of most extensive that can be imagined.

The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.




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