How A Long Island Advertising Agency May Bolster NXT

By Robert Sutter


Those who consider themselves professional wrestling fans probably already know about NXT. The brand which is considered to be WWE's training ground of sorts, it has since evolved into its own entity, almost on the same level as the company's main television shows like RAW on Monday nights. Of course, any brand can use a bit of help, which is where I feel like a Long Island advertising agency can come into effect. If you'd like to know why, here are some points to consider.

NXT is an exclusive show for WWE Network subscribers, and to say that it has become popular would be an understatement. In fact, I am sure that anyone will immediately see this, since there is a high level of talent amongst those who the general wrestling fan would consider to be rookies. However, these individuals are given a broad TV-like platform to work off of, which has only enhanced their skills. What about some of the methods that WWE has used to bolster marketing?

I remember when, to hype a live event known as NXT Takeover 2, WWE RAW hosted a tag team match featuring a total of 4 wrestlers from NXT. Not only were they given time to work but the live crowd seemed into the match, especially towards the end. To me, this is a tremendous acclaim, especially for individuals who the general wrestling crowd is unfamiliar with. I believe that it's important to recognize WWE's marketing of NXT and how it may potentially become even stronger.

To say that WWE would be wise to market its products outside of its TV time would be an understatement. In fact, I could see more commercials on loosely related TV channels and ads on YouTube videos. If a Long Island advertising agency looks deeply into the content of WWE, I am sure that NXT will be a standout. With this in mind, it wouldn't be unfathomable to see firms such as fishbat promote NXT as one of the biggest selling points of the WWE Network and the company as a whole.

As a fan of professional wrestling myself, I find myself enjoying NXT more than virtually any other wrestling show in the world. It feels very much like an independent product, even though it is under a corporate umbrella, and it seems like there is so much room for creative freedom to be exercised. Hopefully more eyes are drawn to NXT, as it is very much a program with more potential to be met. It's just a matter of time until this is fulfilled.




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